The root of all good innovation: Find something everyone hates and make it better.
It’s no surprise that everyone in advertising hates timesheets, but nobody knew how to price their services or get paid without them. We took a hard look at the industry and realized: Clients want to pay for value, not time. So we created a SaaS platform that would allow agencies and clients to reimagine their financial relationships.
We created a platform that allowed agencies to upload several inputs and price jobs by price or desired margin. The algorithms behind the platform took into account blended rates, utilization and profitability to seamlessly spit out a simple-to-use look at pricing a project fairly.
We branded the service “Fairly.” We built the software platform and launched in beta with several of the best advertising agencies in the country. We continue to learn and iterate on what the final offering will be.